Okay, business owner. Think quick.
*Finger gun to your head* do you love your copy right now?
If your answer is anything short of “I am the proud owner of a killer brand voice with magnetic copy that draws in my dream customers,” I suggest you keep reading.
You know you bring something unique to the table.
You understand that standing out in the crowd is essential.
You’re a passionate go-getter, and you’re good - *really* good - at what you do.
All you need is engaging copy that’ll rope the right people in – and keep them there– without using gimmicky or cheap marketing tactics.
I know, I know…
I can hear your eyes rolling into the back of your head as you think, “it’s easier said than done, Clare!” but I promise there is a way.
speaking directly to your clients’ internal thoughts through compelling copy could be the missing link between your brand and your dream clients.
But for some reason, when you try to pick out all the best bits and articulate your message, your brain turns to mush. You write, read it aloud, and ask your friends if it makes sense and get the obligatory “yassss, girl!” because they’re your friends. Good friends by the way – keep them!
But alas, your copy just isn’t there yet.
You’ve invested a lot of time into writing your copy, but you hit the ‘backspace’ button more times than two military professionals communicating in Morse code.
The words ‘algorithm’ and ‘conversions’ trigger your fight or flight response, and you’re tired of feeling like you have to constantly rewrite your copy to stay ahead of the digital bidding war.
You feel distant from your copy because it doesn’t sound like you, or doesn’t represent your brand as well as it could.
You feel a little hesitant to share your website, social or email sign-up links with anyone because you’re worried someone will read your copy and judge you.
You don’t know where to start or what strategy works best for you, your brand, your audience or your budget. But you do know you need some help.
Introducing…
THE CREATIVE COPY ACADEMY
By Windmill House Creative
TCCA is a super high value, jam packed and affordable AF copywriting and marketing program for business owners who want to build a recognisable brand voice with copy that engages and converts. Inspired by years of helping small businesses articulate their what, why and how effectively and bumping up their sales through authentic storytelling and genuine connection, The Creative Copy Academy is your key to writing clear, relatable and high-converting copy and creative effective marketing strategies for every sector of your business - this is your one-stop shop.
“Thank you, Clare, this really helped me a lot”
“I had done a lot of work prior to this course but still wasn’t confident in the way I was writing sometimes. After this course I feel I have the tools to piece it all together much more nicely and place it together with the intention of an outcome–engagement– and make my audience more aware. Also, to take action instead of just posting! Thank you, Clare– this really helped me a lot.”
Jennifer, Artist & Photographer
“I just wanted to text and say thank you so much - through all of your training I am FINALLY hitting my target demographic, which has literally TRIPLED my sales through product and labour!! All of your ideas have literally changed the game for me - it’s made my small home business a fully functioning, professional clinic. THANK YOU!”
Ryle, beauty salon owner
“I completed Clare’s copy course knowing I needed help to make more sales. Working with her helped me in ways I didn’t even know I needed - she helped me structure my content that appealed to my ideal client, understand my brand better, grow my organic marketing, and create captions that actually made MONEY!
This course gave me a return on investment that was well beyond anything I could have imagined.”
Sarah, CFO & E-Commerce Business Owner
“Before I started this course, my copy was strong in storytelling but not much else. I had no clue about hooks or CTA. I didn't really place a lot of importance in connecting on desires or pain points, beyond my own story. Now? My copy is so impactful. It really connects with women on a much deeper level than it ever has. I have so many women message or comment with how much my message or caption resonates with them. My sales pages are enjoyable to write, as opposed to overwhelming. I write with intention to serve, not just share my story and that is immensely helpful for my business to be a business. You’ve done such a beautiful job Clare!”
Emily, Transformation Coach
Imagine how incredible your copywriting will be once you:
Find the clarity you need to drive your brand strategy with purpose - minus the confusion.
Harness your authentic, on-brand messaging and get excited to share whatever that may be, knowing you’ll be speaking to the right people - every. single. time.
Build a strategy and voice that puts your brand’s best foot forward without worrying about taking three steps back.
Show writer’s block and imposter syndrome the exit and pray the door hits ‘em hard on the way out.
Have a solid plan in place instead of posting or putting something out there for the sake of it.
Stop focusing on what everyone else is doing; put that energy into your brand, and highlight what makes YOU the best.
Why you need The creative copy academy (TCCA)
Where are my manners?
Here I am, pressing you on what makes you different from the rest when I haven’t even told you why The Creative Copy Academy is one of the greatest investments you’ll make for your business.
Hand me the mic, please.
TCCA is a super high value, jam packed and affordable AF copywriting and marketing program for business owners who want to build a recognisable brand voice with copy that engages and converts. Inspired by years of helping small businesses articulate their what, why and how effectively and bumping up their sales through authentic storytelling and genuine connection, The Creative Copy Academy is your key to writing clear, relatable and high-converting copy and creative effective marketing strategies for every sector of your business - this is your one-stop shop.
I’ve written copy for small, medium and multinational businesses for over a decade. I built this course because this is exactly what I was looking for when I was starting out - low cost coaching with HUGE return. I’ve been that business owner, and I’ve also seen first-hand the struggles, roadblocks and confusion business owners face when it comes to:
Finding their voice,
Wanting guidance in marketing but not sure where to find it,
Developing the right strategy to suit their long-term business goals,
Finding the sweet spot of sounding authentic while appeasing the algorithm lords
If you read that and said “been there, done that” but you’re still struggling, then this course is here to help future you say: “been there, planned it, nailed it, made more sales”.
The Creative Copy Academy is the result of years of helping small business owners knuckle down on their brand voice and messaging and gain confidence in writing their own copy.
Everything from here down is what I’ve mastered in my business and what 6-7 figure businesses pay me thousands to do for them, all neatly packaged up for you in a super affordable program, with lifetime access + bulk bonuses.
THE RECIPE AND METHOD TO YOUR NEW BRAND VOICE AND COPY WITHOUT THE LONG-WINDED BACKGROUND STORY…
In other words, what’s included?
MODULE ONE
The Copy Basics
We’ll kick things off by reflecting on and resetting your mindset and your intentions. We’ll cover the basics of copywriting, including the psychology that backs it and how to identify your dream client (i.e. who your brand is speaking to).
What is scroll-stopping copy?
Common copy mistakes
How-to gather market research
Everything about your Unique Selling Proposition (USP)
Where & why you need great copy
Sales copy vs brand awareness copy
The psychology of copywriting
Dealing with overwhelm in copywriting
Writing for clients– not for you
Dealing with overwhelm in copywriting
MODULE TWO
The Copy Strategies
The part I like to call your “flight plan” for your brand voice and copy. Because without a strategic flight plan, your brand will remain grounded. We’ll start piecing together a future-proof strategy with your core brand values in mind.
Building your Brand Voice
Scarcity & FOMO
Identifying your target audience
How to make ideation and copywriting faster
Showcasing your value
Defining the problem you solve
The transformation process
How-to write with empathy and emotion
Features vs. benefits in copy
MODULE THREE
The Copy Edits
This is where we’ll dig into what makes your brand special - the money makers of marketing. We want to turn your creative ideas into tangible benefits for which your audience will want to hand their money. We’ll examine your brand authority in the market and master your call to action.
What’s in a great hook?
What is social proof?
How-to write a great CTA
Objection elimination
How-to repurpose content
The ‘KISS’ Method
Selling without feeling salesy
Creating an offer that people NEED
MODULE FOUR
The Copy FormulaS
The big time stuff - all the bits and pieces you need to make strategised sales, backed by some super awesome, customised marketing, clicked in with everything you’ve learned in previous modules. Let’s get your customers rolling in, ASAP!
The importance of an automated email sequence
How-to write HOT product descriptions
How-to write a press release
What you need for a sizzling blog
BONUS - Downloadable copy authority formulas
BONUS - Brand Voice Bible
BONUS - Social Content Calendar
BONUS - CTA Guidebook
BONUS ONE
12 weeks of customised, 1:1 copywriting, marketing and business strategy coaching
With VIP Access, you’ll be able to contact the founder of Windmill House Creative, Clare Beeston, in a real-time whenever you get stuck. Insane, right?! It’s like having a copy coach in your pocket! The Creative Copy Academy VIP Access includes 1:1 coaching Monday to Friday via WhatsApp, and 6 x 1:1 coaching sessions via Zoom over 12 weeks.
BONUS TWO
Lifetime access to downloadable copywriting & marketing resources
We’re constantly building resources and learner guides for you to continue growing your knowledge across copy, marketing and sales. Guess who gets first access to them? YOU!
BONUS THREE
12 weeks of ad-hoc proofreading & copyediting from Windmill House Creative founder, Clare Beeston
Need someone to proofread your emails, web copy, socials - anything? Who better to do it than someone who does it for a living, everyday! Once you’ve put your plan into practice, the Windmill House Creative founder, Clare Beeston will be available to read over what you’ve come up with and, if required, make suggestions and recommendations to help you piece it together cohesively.
BONUS FOUR
Lifetime access to The Creative Copy Academy online modules & FACEBOOK GROUP
Over at Windmill House Creative, we’re big believers that once you’re in our family, you’re here for life. So go on - enjoy our modules and Facebook community of business owners the world over for good!
The Copy Extras – Surprise!
You didn’t think I was done, did you?
Yep, I added even more bonuses in here. As a TCCA student, your surprise additional features include FOUR masterclasses with experts in their industries, including:
-
1. Self Worth & Sales Masterclass with Montana from The Well Nook
Montana will take you through a powerful mindset masterclass, offering incredible strategies and a guided meditation to help you say goodbye to overwhelm and welcome a confident mindset into your business.
-
2. Website and SEO Masterclass with Kali from Luda Creative
Kali specialises in helping business owners establish brand identities and websites through purposeful design. Kali will show you how to optimise your site from end to end in this engaging masterclass. She’ll share her secrets on profitability, SEO and more.
-
3. Instagram Masterclass with Maddie from Boho Social
An iconic industry leader in all things socials, Maddie’s most sought-after offerings is delivering Instagram workshops to business owners, helping them to utilise its various capabilities to market their brand easily and successfully. Maddie will help you plan out a month at once so you can step away from the phone and focus on other areas of your business (like your copy– *wink*).
-
4. Human Design & Marketing Masterclass with Hannah from Hannah Ann Naturopathy
A naturopath, brain health and embodiment coach, Hannah Williams takes you on a powerful journey of how you can integrate Human Design into your marketing strategy to connect and convert at the most authentic level.
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5. Automation & Systems: The Importance of consistency with the regional obm
Want to implement systems & automations in your biz but not sure where to start?
Meredith’s masterclass is the number one spot to help you level up your systems and automations to help you do business smarter, not harder.
By the time you’re finished with The Creative Copy Academy, you’ll:
-
1. Be easy to find and hard to forget
Be easy to find and hard to forget with your new strategy and brand voice that sounds like you and builds authentic connections with your audience.
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2. Become a sales machine without all the robo-copy
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
-
3. Feel heard, supported and understood
Feel heard, supported and understood by your dedicated copywriting and business mentor (that’s me!) to help put your plan into practice.
-
4. Have the tools, resources and guidance
Have the tools, resources and guidance for writing any and all future content for your business. And you’ll actually be excited to write it too!
-
5. Write with confidence and clarity
Write with confidence and clarity and won’t hit any more roadblocks with content creation or get tongue-tied trying to articulate your message.
-
6. Feel aligned with your brand again
Feel aligned with your brand again, and have new ideas and motivation to help you grow what you started, leaving imposter syndrome behind.
Want to build a brand people admire and write copy they’ll tell their friends about?
You’ve come to the right place.
Standard ACCESS
LIFETIME ACCESS to 40+ online training modules for marketing and copywriting
LIFETIME ACCESS to pre-recorded masterclasses by industry experts across marketing, sales, social media, web development, and more
LIFETIME ACCESS to Windmill House Creative website page copywriting templates (the same formulas used by Clare to build brands internationally)
LIFETIME ACCESS to online Facebook community of likeminded businesswomen
LIFETIME ACCESS to copywriting and marketing resources and downloadables
VALUE: OVER $5000
VIP Access
LIFETIME ACCESS to 40+ online training modules for marketing and copywriting
LIFETIME ACCESS to pre-recorded masterclasses by industry experts across marketing, sales, social media, web development, and more
LIFETIME ACCESS to Windmill House Creative website page copywriting templates (the same formulas used by Clare to build brands internationally)
LIFETIME ACCESS to online Facebook community of likeminded businesswomen
LIFETIME ACCESS to BONUS copywriting and marketing resources and downloadables
12 weeks (available Monday to Friday) of customised, 1:1 copywriting, marketing and business strategy coaching with Windmill House Creative founder, Clare Beeston, delivered via WhatsApp (INSANE VALUE!)
12 weeks of ad-hoc proofreading & copyediting from Windmill House Creative founder, Clare Beeston
6 x 1:1 (45-minute) copywriting, marketing and business strategy coaching & mentoring sessions delivered via Zoom over 12 weeks (INSANE VALUE!)
VALUE: OVER $8500
Here’s what aligning yourself to a brand voice and copy that matches can do for you…
Enquiries from people you want to hear from. No tyre-kickers, please.
By then, you’ll have clear copy that reaches the right audience and/or gets the right people in your inbox. You’ll stop attracting people who don’t align with your values or your newfound brand strategy.
More money in your pocket and more time back for other things.
Most importantly, more money from customers you’ll be excited to hear from. While your copy and updated marketing strategy works in the background, you’ll get time to focus on other parts of your business.
Warranted, well-deserved and unwavering confidence.
Imposter syndrome? Never heard of ‘em. By the time you’re done with The Creative Copy Academy, you’ll be eager to show off your new brand voice and attract more eyes to your page.
“Clare, by using your template starters and the formula, I have managed to just flow with it – the examples are great – I can’t wait to try some more!!”
— JEN
“OMG. I FINALLY did it. Sales. Using YOUR copy formula!!!!!”
— emma
“Yay – I am getting it – FINALLY. This is a girl who believed she couldn’t read or write. I am CRUSHING my limiting beliefs!”
— Katie
“Clare - you won’t believe this … I made $12k this month! Thank you thank you THANK YOU! I couldn’t have done this without you!”
— Simonne
Hello! I’m Clare,
owner and founder of Windmill House Creative, and your trusty copywriting & MARKETING coach for The Creative Copy Academy.
As a fellow business owner, I can tell you straight up that I’ve been where you are. I built this course because this is what I so desperately needed when I was a newbie to biz.
However, I didn’t just stumble across my copywriting and marketing knowledge - it has evolved through testing, failing, tweaking and observing the results over time.
I made a lot of mistakes and took a lot of ‘scenic routes’, and I want this course to be your turbo-charged, direct route to success in marketing & copywriting.
Through The Creative Copy Academy, I help female business owners dig deep to uncover their business challenges and customer pain points. I look at the big picture to seek the common ground needed to make meaningful connections with your dream customers without compromising your authenticity.
I’m here to help you find your voice, implement it confidently, and create clear and cohesive copy & marketing strategies that will resonate with the right audience.
Over a decade worth of experience has been squeezed into a framework designed to help you craft impactful messaging with purpose.
A formula without action is pointless. It’s important to see the results and understand how it was implemented and why it worked– otherwise, it’s just another useless resource moving further down in your inbox.
It’s easy to call it, give up and just go with the cookie-cutter approach, but then you just end up sounding like everyone else.
And trust me - that isn’t you.
I know you want to stand out above the rest and make a real change for the future of your brand. You just need a trusty guide and foolproof framework to help you make it happen.
Director of Windmill House Creative
As seen in…
The Creative Copy Academy was made for you if you’re a…
Freelancer with a passion for DIY when it comes to your business, but you need some expert guidance to put you on the right track.
Product-based business (new or established) and want to put your best foot forward with a solid start to your copy and content writing or refresh your current copy.
Service-based business (new or established) and want to articulate your services better and connect more with your audience, or you just need to refresh your copy.
New copywriter or content creator and you’re looking to improve your skills to get more clients–and impress them!
An employee with a side hustle wanting to outsource your mental load to a professional who will make your life easier when it comes to creating copy and content (and turn the side gig into a full-time one–*wink*)
Everything you need to know about
The Creative
Copy Academy
WHAT TYPES OF COPY WILL WE LEARN ABOUT IN THE CREATIVE COPY ACADEMY?
Great question! You'll learn to write about ALL types of copy for the modern business - this includes social media, website copy, email sequences, blog writing - you name it, we talk about it here. And, as a VIP Access student, if there's something specific you'd like to learn about - you can reach out to your 1:1 copy coach, Clare via WhatsApp at any time or book a 1:1 Zoom session. You're sorted!
HOW LONG DOES THE COURSE GO FOR?
This is a self paced course, however you will have lifetime access to the online training modules and our online community. VIP Access students will have 12 weeks of 1:1 coaching via WhatsApp and Zoom sessions - it’s like having a copy coach in your pocket!
Can I do this course even if I’m not a copywriter?
Of course! This isn’t a copywriter-only course, it’s a business owner course. If you own an established business or you’re just starting a new one, but have no idea where to start, this course is for you. We accept all levels of experience.
Do I need to know anything in particular before starting this course?
You don’t need to know how to write just yet – after all, that’s what this course is for. However, it would be beneficial to understand who you are, what you offer and how you help. But don’t fret about it; we’ll be covering that in Modules 1 and 2.
How much of this course is going to help me with my website copy?
This course covers the lot – your website copy, your socials, emails – you name it. We have extensive coverage for your website copy so that you’ll have mastered your brand voice by the end of this course and can write out your whole website clearly and cohesively to the right people.
I DON’T THINK I HAVE THE BUDGET RIGHT NOW…
I feel you! I’ve been there before too. I have built extensive payment plans to take the load off when cost of living is high. My piece of advice: Your copywriting & marketing is an investment in your brand and, if executed well, it will take a huge load off your shoulders in the long run. Your business will always need words and marketing, and someone to deliver that. Once you harness that power, you won’t have to worry about putting more dollars into the copywriting & marketing budget because you’ll already be a pro.
I don’t know whether I should do it now, or hold off until the next round.
How we spend our time is important and varies between us. There is no perfect time to start this course. I will say it’s always better to get in and get it done rather than holding off on it for too long. Remember, you’re here for a reason, and if you want to take that next step seriously for your business, there’s no better time than the present.
WHAT IS THE TIME INVESTMENT?
Great question. This course has been designed for busy women, so we ensure that you can complete this course with flying colours with 1-2 contact hours per week. However, watching the modules isn’t enough - it is super important to allocate time for working ON your business and creating learned change from the course content.
Where was that enrol button again?
The numbers speak for themselves
A LOT
Glasses of G&T consumed while planning
$3000+
What it typically costs for me to write your copy for you
10+
Years writing for amazing
clients, magazines and newspapers all over the world
459845348
Hours of writing and training that went into this course
Still on the fence?
If you’ve made it this far down but are still unsure if The Creative Copy Academy is right for you, I encourage you to reach out to me directly via DM, and we can chat about it.